Last updated: 10/07/2026
Welcome to Lovely English Stories (“we”, “our”, “us”). This Privacy Policy explains how we collect, use, store and protect your personal data when you visit https://www.lovelyenglishstories.com
1. Information We Collect
Depending on how you use our website, we may collect the following information:
Identity Data
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First name
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Last name
Contact Data
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Email address
Technical Data
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IP address
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Browser type and version
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Operating system
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Device information
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Time zone settings
Usage Data
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Pages visited
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Time spent on pages
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Links clicked
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Referring websites
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General website usage statistics
Communications Data
If you contact us using our contact form or by email, we will collect the information you provide so we can respond to your enquiry.
If visitors leave comments on our website, we collect the information shown in the comments form together with the visitor’s IP address and browser information to help detect spam.
2. How We Collect Your Information
We collect information in the following ways:
Information you provide directly
You may provide information when you:
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Subscribe to a newsletter
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Contact us
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Leave a comment
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Complete a form
Information collected automatically
When you visit our website, we automatically collect certain technical information through cookies, analytics tools and server logs.
3. How We Use Your Personal Data
We only process your personal data where we have a lawful basis under UK GDPR.
We use your information to:
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Provide our language learning content and services
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Respond to enquiries
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Manage newsletter subscriptions
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Improve our website and user experience
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Analyse website performance
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Display relevant advertising through Google AdSense (if enabled)
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Prevent spam and protect website security
4. Legal Basis for Processing
We rely on one or more of the following legal bases:
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Consent – for example when you subscribe to a newsletter or accept optional cookies.
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Legitimate Interests – for improving our website, analysing traffic and preventing fraud or abuse.
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Legal Obligation – where we are required to comply with applicable law.
5. Cookies
Our website uses cookies and similar technologies.
Cookies help us to:
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Remember your preferences
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Analyse website traffic
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Improve website performance
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Display personalised or non-personalised advertisements through Google AdSense
Where required by law, we will request your consent before placing non-essential cookies.
You can also control cookies through your browser settings.
For more information, please see our Cookie Policy (or the cookie information provided through our cookie consent banner).
6. Advertising and Analytics
We may use the following third-party services:
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Google Analytics
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Google AdSense
These services may collect information about how visitors use our website.
Google may use cookies to personalise advertisements based on your previous visits to this and other websites.
You can manage Google’s personalised advertising preferences through Google Ads Settings.
For more information about how Google processes data, please see Google’s Privacy Policy.
7. Sharing Your Information
We do not sell your personal data.
We may share your information with trusted service providers who help us operate our website, such as:
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Website hosting provider
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Analytics provider
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Email marketing provider
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Spam protection provider
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Advertising partners
These providers only process your information on our behalf where appropriate.
8. International Transfers
Some of our service providers may process personal data outside the United Kingdom.
Whenever personal data is transferred internationally, we ensure appropriate safeguards are in place to provide an adequate level of protection in accordance with UK GDPR.
9. How Long We Keep Your Data
We only keep personal data for as long as necessary.
Typical retention periods include:
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Contact enquiries: [e.g. 12 months]
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Newsletter subscriptions: until you unsubscribe
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Website analytics: according to the retention settings of our analytics provider
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Comments: until removed by us or at your request (where applicable)
Where legal obligations require us to retain information for longer, we will do so.
10. Keeping Your Information Secure
We take appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration or disclosure.
However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Your Rights
Under UK GDPR, you have the right to:
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Request access to your personal data.
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Request correction of inaccurate information.
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Request deletion of your personal data.
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Request restriction of processing.
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Object to processing based on our legitimate interests.
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Request a copy of your personal data in a portable format where applicable.
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Withdraw your consent at any time where processing is based on consent.
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Not be subject to solely automated decision-making where applicable.
To exercise any of these rights, please contact us using the details below.
12. Children’s Privacy
This website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
If you believe a child has provided us with personal data, please contact us and we will remove it where appropriate.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page and the “Last updated” date will be updated accordingly.
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/ We would, however, appreciate the opportunity to address your concerns before you contact the ICO.